Bizsure

An insurer serves four audiences, and each was working from a different slice of the same business. The public site could show products but not sell them; a customer who wanted to buy or renew had to phone or visit an office; agents sold on one set of figures while the office priced on another; and a claim disappeared into correspondence the moment it was raised — its progress answerable only by the person who last touched it.

• 01 The website stopped at the brochure, so buying meant a phone call at the moment of highest intent
• 02 Agents and the office quoted from separate sources, so the price could differ by who quoted it
• 03 Claims lived in correspondence, with documents and decisions scattered across inboxes
• 04 Each audience’s experience was a separate system, held together by re-keying and phone calls

One platform carrying the full customer journey across four connected surfaces. The public site introduces the products and handles the contact; the customer portal turns a motor or personal-cover quote into a purchased and renewed policy, with documents and payment online; the agent portal equips agents to quote, sell, track commissions and manage their clients; and the back office holds products, policies, underwriters and reporting. Every surface runs on the same set of rules and one brand — and one pricing engine, so the rate a customer is quoted is the rate everyone else sees.

• 01 Quotes taken, paid and renewed by the customer without a phone call
• 02 Pay-per-day motor cover, with one price held in one place and shown everywhere
• 03 Agents selling with commissions and clients tracked against the same book
• 04 A claim carried as a record with its evidence, owner and history from notification to payment
• 05 The office managing products, policies and people on the same platform the sales run on

What the business can do that it could not before.